Why Your Dealership Should Have a Mobile App
It is no secret that many people spend an incredible amount of time on their phone and most of the time spent on a phone is in a mobile application. Investing in a mobile application for your dealership can provide massive benefits in many areas and below we have detailed just a few of the areas a mobile app can assist you in selling more cars and driving more traffic to your service department.
If you are interested in a dealership mobile app our company Glimpse Media develops the best mobile applications for dealerships at the best prices and all are custom made. Learn more at https://glimpsemediallc.com.
Statistics in Mobile Marketing for Automotive Dealerships from CBT Automotive Network -
“Many studies have been conducted to see how much of a benefit mobile applications are to the automotive industry. Should an automotive dealership utilize the mobile application marketing method? Based on the statistics below, we can conclude the answer to the question would be; yes, absolutely! Recent studies have found:
Customer’s using the company’s mobile app were 73% more likely to make a purchase from the dealership.
Customer’s using the application spent more money than non-app users when buying a vehicle. 7% more to be exact.
Mobile application users are younger and more willing to spend more money on cars. They have plans to purchase cars that range in price of $20,000-$40,000. This increases revenue for sales for an automotive dealership.
72% of mobile users are more likely to visit the dealerships than shoppers without a mobile application.
51% of auto shoppers use mobile applications to search for payments, offers, prices, and inventory.
Ebay sells more than 13,000 cars weekly through its mobile app. That average out to more than 650,000 cars a year!”
A quick video showing some of the features of an app we developed for Carr Nissan that you can download now for Android & iPhone, links below.
Dealership Exposure
When you have a mobile app for your dealership, the exposure in the app store can be tremendous. Mobile apps we have developed for car dealers are seeing thousands of impressions in the iOS app store listing alone, and that is not including the massive exposure for Android devices in the Google Play store.
Similar to search engine optimization for Google search, we can put keywords into your app listing and place it into categories to help potential customers find your dealerships app.
Also, when customers have your dealerships app, they can easily shop for new vehicles, chat and send in leads.
Dealership Marketing
There are many ways to reach new customers to notify them of sales that drive traffic to your dealership. When your dealership has a mobile application, you have a unique opportunity to send push notifications directly to your customer’s phones, and in addition to that, you can send in-app notifications with photos of vehicles, service specials or whatever you would like with links to that offer.
Once your customers are in your app, they can shop your inventory, see your specials, submit leads, schedule service appointments, and more.
Repeat & Referral Customers
In addition to marketing their app online, our top dealers using an app developed by Glimpse Media have had great success with their app by implementing it into their sales and service processes. At the meet & greet and at the time of vehicle delivery for sales and service is a great way to get app users and this is helping dealers get more customers to get more repeat and referral customers because now their customer has an immediate way, that is continuously in front of their eyes, to interact with their dealership.
Be Back Customers
We all know what happens to the majority of the business cards we hand to our customers. When your customer leaves your dealership without doing business, and they have your app on their phone they have immediate access to your inventory, they also are far more likely to shop your inventory again, it is also one more layer of protection against them shopping or receiving ads from your competitors, and even if your customer does not give you their phone number they will receive the push notifications you are sending to drive more people to your dealership.
Service Retention
When you have an app for your dealership, it allows for quick and easy access for your customers to schedule service appointments and to get notifications of the specials you are putting out to drive traffic to your service department. The apps developed by Glimpse Media integrate with the systems you already use for scheduling service appointments, or we can create new ones.
Dealership Branding
Growing your brand is incredibly valuable and what better way to grow your branding than having your dealerships company name and logo on your customers home screen 24 hours a day, 7 days a week while sending them push notifications. They may even shop through your inventory well before they are ready and recommend vehicles they know you have to their friends who are shopping.
The best dealership mobile app
To get more information about getting a mobile app developed for your dealership please visit our website and contact us by visiting https://glimpsemediallc.com